It's no good having a site if no-one can find it, that's where SEO and Marketing comes in. SEO stands for Search Engine Optimisation and is the process of optimising your site to improve it's ranking / visibility in search engine results.

If you have an e-commerce site then this is especially important as it is likely to directly influence the volume of business that you receive from your website.

Some visitors may have arrived at your site by typing the web address directly into their browser (if for example they saw it on some off-line advertising like a leaflet), but it's likely that most of your traffic will come from search engines and there are two main ways that this can happen:

SEO - What it means

Organic Search
Sponsored Listings

What BITS can do

Organic campaign
Paid-search campaign
Organic and paid-search complete campaign


Organic Search

The first is generally referred to as organic search and is the set of traditional results returned by Google, Yahoo! etc. when a particular term is searched for. The algorithms that determines which order results are displayed in are a closely guarded secret and are constantly changing, however there are some good principles that can be followed in order to ensure your site ranks as high as possible in the results. Things like carefully choosing keywords for a particular landing page and ensuring that the copy and meta tags for the page are rich in these words (without spamming), conducting link building campaigns to increase the number of quality inbound links to your site, re-structuring the internal links on your site and creating a site map to ensure that maximum page rank is afforded to as many pages as possible, and many more.


Sponsored Listings

The second way of getting your site displayed on search engines is through sponsored listings. These are the links that usually appear at the top and to the right of the organic results and you pay a fee for having your site listed in such a prominent position (every time someone clicks on the link to your site). Recently search engines have been focusing their organic results more and more on informative articles rather than on e-commerce sites, making it increasingly important to set up an efficient paid-search campaign if you plan on selling or attracting business through your site. Knowing exactly how to best configure your paid-search campaign can be tricky business and if you're not careful you can easily find you self paying far more for visitors to come to your site than you ever get back from the increased business. Alternatively you may find that your advertisement is never even displayed to your target audience – Careful keyword section and ongoing bid / ad management are key to a successful paid-search campaign and at BITS we offer to take on the responsibility for this.

We provide both paid and organic search marketing services tailored to suit you business. Every site is different and to get the best idea of what is right for you, you should contact us for a quote specific to your needs, but to give you some idea of what to expect here are some guidelines of our services:


Organic campaign

Properly conducted organic SEO is an ongoing effort and can be extremely time consuming. It may not be suited to everyone, however some fairly basic strategies are always a good idea. We offer packages from £50 / month to £500 / month


Sponsored Listings / Paid-search campaign

Paid search campaigns produce additional referrals for minimal costs if properly managed. With a quality BITS website you can turn many of these into great leads / sales.

Speak to a BITS consultant free of charge to set up the monthly budget and plan for your website's paid search campaign.


Organic and paid-search complete campaign


Unless money is extremely tight we would almost always recommend a business uses a combination of search engine referrals. For a free, initial, consultancy drop us a message.

Any SEO / Marketing effort takes time to take effect so don't expect to see results straight away. It's common for changes to take several months to produce results.

Due to the secretive and ever changing nature of Search Engines we cannot guarantee to obtain or maintain any particular position for your site however we pride ourselves on having achieved high levels of success in the past and continue to do so. We believe that given time you will be very pleased with the results so if you are not, we offer you the ability to change or cancel your SEO / Marketing service at any time.

We also offer off-line marketing services – See Graphic Design / Branding